This week coincides with Global Tourism Resilience Day (February 17) a United Nations-recognised observance championed by Jamaica and supported by the United Nations General Assembly. It is more than a symbolic date. It is a reminder that tourism is not fragile it is foundational. Jamaica deserves recognition for elevating this conversation globally through the establishment of…

Nigeria’s economic conversation has long been anchored to extraction. Oil, gas, and solid minerals have shaped fiscal planning, foreign exchange inflows, infrastructure priorities, and regional development for decades. This reality cannot and should not be ignored. But extraction alone does not build resilient economies. Tourism enters this conversation not as…

Tourism does not exist without movement. Before the hotel room, before the experience, before the spending there is a journey. And that journey is shaped entirely by transport systems: aviation, roads, ports, rail, and last-mile logistics. Yet in policy conversations, tourism and transport are often treated as adjacent sectors rather…

Nigeria has invested decades in agriculture with one primary focus: production. We talk about yields, inputs, mechanisation, irrigation, land access, and export crops. All-important conversations. Yet one critical question remains consistently under-addressed: Who is the reliable buyer? Agriculture does not fail because Nigerians cannot farm. It struggles because demand is…

Tourism has been framed for far too long as leisure. And that framing has cost the sector seriousness. In most policy conversations, tourism still sits in the same mental box as festivals, entertainment, and lifestyle valuable, yes, but optional. This perception is precisely why tourism struggles to attract the level…

When Hype Meets Capacity: Why Nigeria Must Stop Guessing Its Tourism Numbers.   Nigeria deserves to celebrate momentum in tourism. But momentum without measurement is noise. In recent months, Detty December has rightly become a symbol of Nigeria’s cultural pull, increased movement, diaspora return, fuller hotels, busier airports, and visible…

From Vibes to Value: Making Nigeria’s Tourism Industry Bankable   In 1995, Jamaica made a decision that changed its tourism economy forever. They stopped selling “sun and beach” and started building a tourism investment ecosystem route, incentives, PPPs, hotel zones, training pipelines, and diaspora financing. Today, tourism contributes nearly 34%…

There is a truth Africa must confront: tourism does not begin when a plane lands it begins when a visa is approved. Everything else airlines, hotels, experiences, festivals, marketing comes second. Mobility is not paperwork. Mobility is not logistics. Mobility is economic power. And no sector in Nigeria feels the…

Every December in Nigeria feels like the universe pressed “fast-forward” and sprinkled small madness on top, Airports behave like markets, Markets behave like carnivals. Carnivals behave like investment summits. And hotels behave like they’re allergic to the word “fully booked,” because somehow, they always find one more room to sell…

I fell in love with Korea long before I ever stepped foot in Seoul through K-dramas. so when I finally walked into a Korean cinema to watch a Korean movie in Korea, it felt strangely emotional. Like completing a cultural story, I had been following from afar. And that moment…