The Impact Framework (CP²IP)

Elizabeth Agboola leads a Continental Public-Private Impact Portfolio (CP²IP) a multi-country framework that brings together public and private actors to scale tourism-led economic growth.

The Portfolio treats tourism as:

  • Economic infrastructure
  • A workforce and SME development lever
  • A diplomatic and soft-power asset

Elizabeth’s role

  • Conceptual architect and portfolio lead
  • Strategy and policy advisor
  • Convener of cross-sector and cross-border partnerships

Implementation:

Programme execution, events, platforms, and delivery are implemented through institutional partners, including NTT Global Destinations.