Across Africa, tourism businesses are constantly searching for opportunities. Tour operators seek new destinations. Hotels seek new customers. Destinations seek new markets. Airlines seek new routes. Investors seek new opportunities. Governments seek stronger economic outcomes. Yet despite these ambitions, one challenge continues to appear repeatedly. Many tourism businesses struggle to…

Much of the tourism industry continues to think in terms of destinations. Countries market attractions. Cities promote experiences. Tourism boards compete for visitors. While destinations remain important, an increasingly important concept is emerging globally. Tourism growth is no longer only about destinations. It is increasingly about corridors. The strongest tourism…

Countries compete in many ways. They compete for investment, talent, exports, markets and increasingly, they also compete for attention. In a connected world, visibility has become an economic asset. The countries that attract interest often gain advantages that extend far beyond tourism. This is where soft power becomes important. And…

Across Africa, discussions about tourism often focus on destinations. Governments promote attractions and businesses market experiences. Industry stakeholders advocate for increased visitor arrivals. Yet an important question receives far less attention: Who finances the growth of tourism itself? Tourism requires infrastructure, It businesses, skills, connectivity, experiences worth travelling for. All…

Tourism is often described as one of the world’s largest industries. Governments recognise its contribution to employment. Communities see its impact on local businesses. Investors increasingly acknowledge its growth potential. Yet despite this recognition, many tourism projects continue to struggle when seeking funding. The challenge is not always a lack…

Across Africa, tourism is frequently described as one of the continent’s greatest untapped opportunities. Industry stakeholders regularly highlight: job creation, youth employment, SME growth, foreign exchange earnings, diaspora engagement, creative economy linkages, regional integration. The potential is undeniable. Yet despite these claims, tourism often struggles to attract the level of…

Across Africa, conversations about economic development often focus on sectors. Agriculture, Manufacturing, Technology, Mining, Infrastructure, Energy. Tourism is usually discussed separately, often positioned as a leisure activity rather than an economic system. Yet an important shift is beginning to emerge globally. Forward looking destinations are no longer viewing tourism as…

Across many tourism markets, industry conversations often focus on organisations, associations, and representation. Questions frequently centre around membership numbers, leadership structures, elections, and advocacy. While these remain important, they often distract attention from a more fundamental question: How do tourism businesses actually create economic value together? The answer increasingly lies…

A new global travel economy is emerging around identity, ancestry, belonging, culture, memory, and reconnection. Africa and the Caribbean sit at the center of this shift. For many travelers today, movement is no longer only about sightseeing or luxury experiences. Increasingly, travel is becoming emotional, intentional, and identity driven. People…

Carnival is often viewed as celebration. Music. Costumes. Dance. Entertainment. Energy. But carnival is also something much bigger. It is economic infrastructure. Across the Caribbean, carnival has evolved beyond cultural expression into a powerful ecosystem supporting tourism, aviation, hospitality, fashion, media, entertainment, nightlife, transport, food systems, and creative enterprise. This…