THE ELIZABETH AGBOOLA (T-E-A)
Tourism Diplomacy | Trade Strategist
Executive Profile-:
Elizabeth Agboola is the Founder & CEO of NTT Global Destinations, a tourism and cultural diplomacy company dedicated to connecting Africa with the world. With nearly a decade of experience, she leads initiatives that intersect tourism, trade, investment, and the halal economy.
Signature Achievements-:
- Spearheaded the first direct flight between Nigeria and Jamaica, bridging Africa and the Caribbean.
- Expanded halal tourism in Nigeria, creating links with Saudi Arabia, Jordan, the Maldives, and Indonesia.
- Developed UniversiTEA Bitesize, a digital learning platform for tourism professionals and SMEs.
- Established NTT Events, curating global-standard events in tourism, trade, MICE, and cultural exchange.
- Created the Nigerian Tourism & Trade Network, empowering verified partners with visibility and international access.
Advocacy Focus-:
- Championing diaspora tourism, reconnecting Africans in the diaspora with their heritage.
- Promoting SMEs and the creative economy through capacity building and access to global markets.
- Driving Northern Nigeria’s visibility, focusing on tourism, trade, cultural preservation, and market engagement.
Platforms and Initiatives-:
- NTT Global Destinations – Tourism, trade, destination management.
- NTT Events – High-impact events and cultural diplomacy.
- UniversiTEA Bitesize – Digital training for tourism professionals.
- Halal Hub – A collaborative ecosystem for halal-compliant SMEs and creatives.
- Motherland Reconnect- bridging the gap between the African & African diaspora creatives, SMEs & Tourism professionals & businesses.
Publications & Public Speaking:
Author of Wings, Roots & Branches – A personal and professional memoir of resilience for bridging the gap by direct air connectivity between Africa & The Caribbean
Available for keynote speaking, trainings, and consultancy across tourism, cultural diplomacy, and enterprise development.
Elizabeth Agboola is a Nigerian tourism strategist and policy advisor advancing tourism as economic infrastructure across Africa, the Caribbean, and the Halal world.
She leads the Continental Public-Private Impact Portfolio (CP²IP) under NTT Global Destinations, a multi-country framework positioning tourism as a services export, workforce engine, and diplomatic asset within global trade systems.
Her work focuses on strategy design, institutional alignment, and cross-border capital mobilisation, shaping how governments, development institutions, and private-sector leaders engage tourism beyond promotion and toward structured growth, employment, and market access.
Programme delivery and operational execution are implemented through institutional partners, including NTT Global Destinations, which serves as a key delivery and coordination platform.
