THE ELIZABETH AGBOOLA (T-E-A)
Executive Profile-:
Elizabeth Agboola is the Founder & CEO of NTT Global Destinations, a tourism and cultural diplomacy company dedicated to connecting Africa with the world. With nearly a decade of experience, she leads initiatives that intersect tourism, trade, investment, and the halal economy.
Signature Achievements-:
- Spearheaded the first direct flight between Nigeria and Jamaica, bridging Africa and the Caribbean.
- Expanded halal tourism in Nigeria, creating links with Saudi Arabia, Jordan, the Maldives, and Indonesia.
- Developed UniversiTEA Bitesize, a digital learning platform for tourism professionals and SMEs.
- Established NTT Events, curating global-standard events in tourism, trade, MICE, and cultural exchange.
- Created the Nigerian Tourism & Trade Network, empowering verified partners with visibility and international access.
Advocacy Focus-:
- Championing diaspora tourism, reconnecting Africans in the diaspora with their heritage.
- Promoting SMEs and the creative economy through capacity building and access to global markets.
- Driving Northern Nigeria’s visibility, focusing on tourism, trade, cultural preservation, and market engagement.
Platforms and Initiatives-:
- NTT Global Destinations – Tourism, trade, destination management.
- NTT Events – High-impact events and cultural diplomacy.
- UniversiTEA Bitesize – Digital training for tourism professionals.
- Halal Hub – A collaborative ecosystem for halal-compliant SMEs and creatives.
- Motherland Reconnect- bridging the gap between the African & African diaspora creatives, SMEs & Tourism professionals & businesses.
Publications & Public Speaking:
Author of Wings, Roots & Branches – A personal and professional memoir of resilience for bridging the gap by direct air connectivity between Africa & The Caribbean
Available for keynote speaking, trainings, and consultancy across tourism, cultural diplomacy, and enterprise development.
Elizabeth Agboola is a British Nigerian tourism strategist, policy advisor and creator of the Tourism as Capital™ Framework, advancing tourism as a driver of investment, trade, workforce development and economic growth across Africa, the Caribbean and the Halal world.
She is Founder of NTT Global Destinations and leads the Continental Public Private Impact Portfolio (CP²IP), a multi-country platform that positions tourism as a services export, investment catalyst and diplomatic asset within regional and global economic systems.
Her work focuses on helping governments, development finance institutions, investment promotion agencies and private sector leaders translate tourism into economic strategy.
Through the Tourism as Capital™ Framework, she supports destination investment readiness, cross-sector collaboration, institutional reform, market access and long-term economic competitiveness.
Recognised for connecting tourism with finance, infrastructure, agriculture, aviation, technology, trade, healthcare and diplomacy, Elizabeth works at the intersection of public policy, investment and destination development, helping institutions move beyond tourism promotion towards measurable economic outcomes.
Programme delivery and implementation are undertaken through institutional partners, including NTT Global Destinations, which serves as the principal coordination and delivery platform.
