Across Africa, tourism businesses are constantly searching for opportunities. Tour operators seek new destinations. Hotels seek new customers. Destinations seek new markets. Airlines seek new

Much of the tourism industry continues to think in terms of destinations. Countries market attractions. Cities promote experiences. Tourism boards compete for visitors. While destinations

Countries compete in many ways. They compete for investment, talent, exports, markets and increasingly, they also compete for attention. In a connected world, visibility has

Across Africa, discussions about tourism often focus on destinations. Governments promote attractions and businesses market experiences. Industry stakeholders advocate for increased visitor arrivals. Yet an

Tourism is often described as one of the world’s largest industries. Governments recognise its contribution to employment. Communities see its impact on local businesses. Investors

Across Africa, tourism is frequently described as one of the continent’s greatest untapped opportunities. Industry stakeholders regularly highlight: job creation, youth employment, SME growth, foreign

Across Africa, conversations about economic development often focus on sectors. Agriculture, Manufacturing, Technology, Mining, Infrastructure, Energy. Tourism is usually discussed separately, often positioned as a

Across many tourism markets, industry conversations often focus on organisations, associations, and representation. Questions frequently centre around membership numbers, leadership structures, elections, and advocacy. While

A new global travel economy is emerging around identity, ancestry, belonging, culture, memory, and reconnection. Africa and the Caribbean sit at the center of this

Carnival is often viewed as celebration. Music. Costumes. Dance. Entertainment. Energy. But carnival is also something much bigger. It is economic infrastructure. Across the Caribbean,

The relationship between Jamaica and Nigeria represents something larger than bilateral engagement. It reflects the gradual rebuilding of a wider Atlantic cultural corridor shaped by