ELIZABETH AGBOOLA
Tourism Strategist | Policy Advisor | Cross Border Ecosystem Builder
Advancing Tourism, Trade & Investment Across Africa, the Caribbean and Emerging Halal Markets
About
Elizabeth Agboola is a tourism strategist, policy advisor and entrepreneur whose work sits at the intersection of tourism, trade, diplomacy and economic development.
Over the last decade, she has built and led initiatives connecting Africa with global markets through tourism, cultural exchange, diaspora engagement and strategic partnerships.
Today, her work focuses on positioning tourism not simply as a travel sector, but as an economic asset capable of generating exports, jobs, investment and regional integration.
Her current thinking is centred around Tourism as Capital, a framework that explores how tourism can contribute more meaningfully to economic development, workforce growth, trade expansion and public-private collaboration across emerging markets.
Current Focus Areas
- Tourism as Capital
Exploring how tourism can be positioned as an investable sector and economic growth driver across Africa , The Caribbean and Emerging Halal Markets.
- Tourism Diplomacy
Using tourism as a platform to strengthen international partnerships, market access and regional cooperation.
- Africa-Caribbean Corridors
Building stronger tourism, trade and cultural corridors between Africa and the Caribbean.
- Halal Economy
Supporting the growth of halal tourism, creative industries and SME participation in global halal markets.
- Talent &Workforce Systems
Advancing tourism employability, skills development and talent pipelines for the future workforce.
Leadership
Founder & CEO, NTT Global Destinations
Partner, Tourism Diplomacy and International Engagements -Nigerian Tourism Development Authority (NTDA)
Member, National Halal Economy Strategy Implementation Committee of Nigeria
Partner, International Relations & Strategic Engagements, Federation of Tourism Associations of Nigeria (FTAN)
Technical Cooperation Partner, Africa-Caribbean Tourism & Cultural Affairs
Thought Leadership
Office Hours with TEA
A weekly thought leadership platform exploring tourism, trade, investment, diplomacy and economic development.
Topics include:
- Tourism as Capital
- Tourism Investment & Finance
- Tourism Diplomacy
- Tourism Workforce Development
- Africa-Caribbean Economic Cooperation
- Halal Economy
In Transit with TEA Podcast
A platform exploring tourism, leadership, trade, diplomacy and global connections through conversations, insights and reflections.
Speaking and Advisory Themes
- Tourism as Capital
- Tourism Investment & Financing Models
- Tourism Diplomacy & International Partnerships
- Africa-Caribbean Economic Cooperation
- Tourism Workforce Development
- Public-Private Partnerships
- Halal Economy & Market Access
- Regional Tourism Corridors
Signature Belief
Tourism is not simply a travel sector.
It is an export sector, a workforce sector, an investment sector and a platform for regional integration.
The future of tourism development will be shaped not only by destination marketing, but by destination financing, workforce readiness and strategic partnerships.
Featured Platforms
- NTT Global Destinations
Tourism, trade and destination development consultancy connecting Africa with global markets.
- Motherland Reconnect
Connecting Africa and the Diaspora through tourism, trade, culture and creative collaboration.
- halaltours.ng
Advancing halal tourism and market access between Africa and the wider halal economy.
- UniversiTEA
Tourism business education, executive learning and workforce development.
Connect
For speaking engagements, advisory roles, institutional partnerships and strategic collaborations:
LinkedIn: Elizabeth Agboola (insert)