Tourism and the creative economy are not separate industries. They are two halves of one story one that, when told together, has the power to shape national identity, drive trade, and expand global influence. But in Nigeria, we’ve spent years treating them like distant cousins instead of collaborators. Film goes…

For too long, we’ve treated diplomacy as something that happens in government buildings where flags are raised, speeches are made, and agreements are signed. But the truth is, diplomacy is evolving. The most impactful kind today happens not behind podiums but on stages, at festivals, in restaurants, and across creative…

When we talk about boosting Nigeria’s trade or tourism sectors, one word should sit at the centre of the conversation: SMEs. Small and Medium Enterprises form the backbone of the Nigerian economy, and in tourism alone, they account for over 80% of businesses, according to UN Tourism estimates on emerging…

There are over 17 million Nigerians in the diaspora, spread across North America, Europe, the Caribbean, Asia, and other parts of Africa. Every year, they send back over $24 billion in remittances one of the highest in the world. But the diaspora is far more than a source of money.…

Tourism is not a standalone miracle. It is a product of functioning systems Nigeria has long neglected. If we continue treating tourism like a soft-sector add-on, we will never unlock its power as a trade driver or economic multiplier. Let’s tell the truth: Nigeria’s tourism sector cannot rise without addressing…

Nigeria sits at the intersection of faith, culture, and commerce. With one of the world’s largest Muslim populations, a booming creative sector, and a rich heritage from the North to the coast, we have all the ingredients to become a Halal tourism and creative economy powerhouse for West Africa. But…

For years now, Detty December has been hailed as a tourism goldmine for Nigeria. It’s the season of returning diaspora, concerts, weddings, cultural reunion and buzzing nightlife. from promoters to artists to entrepreneurs, Nigerians at home and abroad have created a cultural season that captures global attention and showcases the…

When Nigerian celebrity weddings happen abroad the public reaction is often swift and critical, many feel betrayed arguing that our stars abandoned home vendors and overlooked Nigeria’s economy, but perhaps we should take a different view. Instead of lamenting “lost opportunities,” let’s congratulate the destinations that secured these weddings. Monaco,…

Over the past year, Nigeria has witnessed a wave of announcements about direct flights to far-flung destinations from Brazil to Colombia and even the Caribbean. These headlines may sound exciting, but they reveal a troubling pattern: bold declarations are being made without confronting the hard realities of aviation. The truth…