I have successfully developed new products and services tailored to the needs of Halal travellers, such as Halal-friendly tours and experiences. These includes Beyond Umrah initiatives she creates which encourages Muslim travellers in Nigeria to combine their spiritual journey with leisure such as Saudi Arabia and The Maldives.

These also includes halal tourism events, cultural diplomacy events for Muslim countries in Nigeria and Halal Tourism Destination Marketing to help destinations promote themselves as Halal-friendly.

These destinations are not limited to international destinations, these also includes the states of Northern Nigeria- in attempt to position them as a halal friendly destination.